Growth systems for B2B SaaS scaling to $100M+ ARR.
I scaled HeyGen from $20M to $100M+ ARR in 21 months. Before that, Semgrep, Egnyte and a16z. Now I build the same systems inside your company, with AI agents doing the ops work.
Where the playbook comes from.
Venture, then four operating seats. Each one added a system I now install for clients.
- 2017–19a16zPartner20+portfolio companies advised on GTMVenture
- 2019–22EgnyteSr. Director, Marketing Ops5×marketing-sourced pipeline, $50M to $250MEnterprise content
- 2022–24SemgrepHead of Revenue Operations5×revenue growth YoY, CAC down 40%DevSecOps
- 2024–26HeyGenHead of Revenue Operations$100M+ARR, up from $20M in 21 monthsAI video
- 2026ComfyGrowth lead0 → 1growth analytics foundationOpen-source AI
- NowFounder, fractional VP Marketing + RevOps2–3companies at a timeYour company
Case studies, with the numbers left in.
- 02SemgrepDevSecOps · 2022–24Selling security to developers who distrust marketing.5×revenue growth YoY
- 03EgnyteEnterprise content · 2019–22Beating the cloud storage giants by changing the question.$50M → $250Mmarketing-sourced pipeline
- 04ComfyOpen-source AI · 2026Organic growth, and the analytics foundation underneath it.24 hrsmodel release playbook and launches
- 05Charta HealthHealthcare AI · 2026A growth foundation, with agents doing the research and drafting.3workstreams, one engagement
- 06OpenBlock LabsOnchain data · 2026Launch strategy, and the instrumentation to know if it worked.Pre-launchinstrumented, not retrofitted
Notes from the operating seat.
Long-form playbooks, written by the person who ran them.
Diagnose, architect, accelerate.
Engagements run 3 to 6 months with a milestone every two weeks.
Diagnose
Audit the GTM motion end to end. Find the pipeline leaks, the messaging gaps and the data you are missing.
Weeks 1–3Architect
Design the strategy, systems and frameworks. ICP, positioning, channel mix, stack and the dashboards that prove it.
Weeks 3–6Accelerate
Ship it with your team. Agents handle research and ops work. We measure weekly and cut what does not move pipeline.
Months 2–6Three ways to work together.
Most engagements combine two. All of them start with the audit.
How fast does your funnel turn into revenue?
Four inputs. Benchmarked by stage. Tells you which lever is worth the most.
Questions founders ask first.
What types of companies do you work with?
We primarily work with B2B SaaS companies and technology startups from seed stage through Series C. Our sweet spot is companies with product-market fit that are ready to scale their go-to-market engine.
How does an engagement typically work?
We start with a discovery phase to understand your business, market, and goals. From there, we design a tailored strategy and work alongside your team to execute it. Engagements typically run 3-6 months with clear milestones and deliverables.
What makes n+α different from other consultancies?
We're operators, not just advisors. Our team has built and scaled GTM functions at high-growth companies. We bring frameworks that are battle-tested, not theoretical, and we stay hands-on through execution.
What are the next steps to get started?
Book a call with us to discuss your current challenges and goals. We'll assess fit, share relevant case studies, and outline a potential engagement scope. No commitment required.
Find the α in your funnel.
A free 15-minute GTM audit. You bring the numbers. I bring the pattern library from HeyGen, Semgrep, Egnyte and a16z. You leave with the three moves I would make first.